Loyalty & Growth
Overview
Revenue, risk and what to do next — at a glance.
Loyalty-attributed Revenue
₹4.2L
↑ 12% vs last month
Est. Incremental Revenue
₹68K
From campaigns this month
Repeat Order Rate
34%
↑ 2.1% vs last month
Customer LTV
₹3,840
Blended average
Average Order Value
₹842
↑ ₹38 vs last month
At-Risk Customers
87
High value · no visit 30d+
Coming soon
Campaign ROI
5.9x
Blended average
Growth Budget Remaining
₹42K
₹58K committed of ₹1L
AI Growth Actions
Operational recommendations — launch a campaign in one click.
Recover At-Risk Customers
high confidence
87 guests · Take Away · Home Delivery
₹150 Take Away offer, Tuesday–Thursday
- Expected orders
- 10–14
- Potential revenue
- ₹8,000–₹11,000
- Est. discount cost
- ₹1,200–₹1,800
Fill Slow Tuesday Afternoon
medium confidence
420 guests · Dining
15% Dining offer, Lunch daypart only
- Expected orders
- 18–24
- Potential revenue
- ₹14,000–₹19,000
- Est. discount cost
- ₹2,100–₹2,800
Increase AOV
high confidence
312 guests · Dining
Free dessert above ₹799 on Dining
- Expected orders
- 22–28
- Potential revenue
- ₹21,000–₹26,000
- Est. discount cost
- ₹1,600–₹2,200
Friday Dinner — No Promotion Recommended
No promo
Occupancy at 92% — protect margin
Customer Health
New412 · 18%
Repeat538 · 24%
Loyal624 · 28%
VIP186 · 8%
At Risk87 · 4%
Dormant214 · 10%
Lapsed176 · 8%
Consumption Mode
Dining53% · ₹18.4L
2,840 orders
Take Away29% · ₹9.2L
1,560 orders
Home Delivery18% · ₹6.8L
980 orders
Campaign Performance
| Campaign | Redeemed | Orders | Revenue | ROI |
|---|---|---|---|---|
Weekend Brunch Blast All guests | 184 | 162 | ₹1.28L | 6.2x |
Win-back — Lapsed 30d Lapsed 30d | 42 | 38 | ₹31K | 3.4x |
Birthday Free Dessert Birthday this month | 38 | 36 | ₹24K | 8.1x |
Recent Activity
Campaign launched2h ago
Weekend Brunch Blast · WhatsApp · 2,840 sent
Offer redeemed4h ago
BIRYANI20 · Take Away · ₹640 order
VIP tier upgradeYesterday
Zoya Hussain → Platinum
Budget guardrail warningYesterday
Committed spend at 58% of monthly budget